As our company struggles to raise the financing for our next feature, we’re spending a lot of time and effort asking ourselves—and lot of others who are following the rapid changes in our segment of the industry—just what might be the ideal set up for us in the future from the development phase of a project through distribution.

Mind you, we’re a small production company operating outside of the Hollywood “system” trying as best we can to produce films of artistic Read the rest of this entry »

As is hinted at by the comments attached to my last post (Musings on the future of independent film distribution), all of us in the “indie” filmmaking arena are alert to the fact that everything is changing, and that this is especially the case at the distribution end of the pipeline.

A myriad of good ideas are being floated around (thanks to all who are joining the conversation), not the least of which is the need for all of us to continue sharing and discussing what we’re discovering as we march forward. I couldn’t agree more. In a very real sense what we’re all in the middle of is history repeating itself in the entertainment industry albeit in new and digital 21st Century terms. Let me explain. Read the rest of this entry »

Since the release of The Sensation of Sight in the summer of 2008, the independent film industry has been pretty much turned on its head.

And this is especially true regarding distribution. It comes as no surprise to anyone who has been following the independent film business that the last couple of years have seen a long-awaited and much-anticipated disintegration of the old distribution model and the beginnings of a new era in terms of how filmmakers are finding access to the global marketplace.

As I sit here writing this post, I find myself thinking back to when we first launched Either/Or Films five years ago and how different the landscape was then. It’s pretty amazing all that’s happened since. Putting together a distribution strategy when we were raising financing for Sensation, our first feature film, was a no-brainer: Read the rest of this entry »

Six months after our DIY release ended, our newly signed distributor Monterey Media began a limited theatrical release, commencing in the late summer of 2008 in several cities throughout the country.

We had traveled to California that spring to meet with the Monterey Media staff, spending the better part of a day at their offices in Thousand Oaks. This was a very productive time as we met almost everyone in the company and had the opportunity to talk through the approach to the marketing and release of the film in some detail.

All of our deliverables had arrived (the long list of items that we, as producers, are contractually obligated to get to the Read the rest of this entry »

As described in my last post, our theatrical world premiere opening night at The Colonial Theatre in Keene, NH was a big success.

We sold out the nearly 1000-seat house and turned hundreds away. We were fortunate to have our congressman Paul Hodes join us along with the state’s first lady Susan Lynch, Keene’s mayor and many other dignitaries. The local daily paper carried the event as their lead front page story. Our spotlights beamed through the sky and our red carpet was rolled out in style for actors David Strathairn, Read the rest of this entry »

From the beginning of this project we were fairly certain that one way or another we going to have a special premiere for the film here in New Hampshire.

After all, the film was entirely shot in Peterborough—the same town Thornton Wilder used as his model for his wonderful play “Our Town”—and we raised roughly 90% of our financing in the state. In a very real sense, the production was a grand partnership with many NH people and organizations and we knew we wanted somehow to celebrate that fact when the film was finished.

With no indie distributors knocking on our door offering us a decent deal, we finally decided to take matters into our own hands Read the rest of this entry »

As our festival run got underway with San Sebastian, we were already thinking in terms of finding a distributor.

I have to say at the outset of sharing this part of our journey that the timing for us with this film in terms of what was beginning to happen in the industry in general for indie filmmakers was not the most advantageous.

A retrenchment among distributors of indie films was at that time already quietly underway—a retrenchment that surfaced big time about a year ago with the demise Read the rest of this entry »