When you’re just starting out with your first feature film, playing the festival game can be a bit daunting.

The dilemma, of course, is to know—especially at the front end of a film’s festival run—which invites to accept. Everyone told us to be careful and strategize how we wanted to play this. The premiere only happens once and until that card is played, it has great potential value. Once it’s played, the top festivals are pretty much off the table, as “premiere-itis” among the major festivals is very much alive and kicking as it has been for many years.

So from the beginning the question was: given our Read the rest of this entry »